Pascual Boing
Mexican soft drink company, founded in 1940.
Pascual Boing is a Mexican soft drink maker mostly known for its fruit flavored beverages marketed under the Pascual, Boing! and Lulú brands. The enterprise was begun in 1940 and successfully held against the entrance of foreign competitors in the Mexican market. However, continued labor disputes led to a strike in 1982, which ended in 1985 with the workers obtaining the right to take over the company, running it as a cooperative. Since then, it has remained a profitable business although it has lost market share in Mexico, due to competition from Coca-Cola and Pepsi. This has prompted the company to protest unfair practices which exclude it from retail venues as well as look abroad to new markets, especially in the United States. it is also one of the sponsors for many Consejo Mundial de Lucha Libre and Lucha Libre AAA Worldwide's shows
History
The company was originally a private enterprise, started in 1940 by Rafael Victor Jiménez Zamudo. In the 1960s, Jíménez began using tetra paks and acquired its Northern plant from Canada Dry, along with a franchise to produce and market these products. From its beginnings to the early 1980s, the company had tremendous growth with Jiménez very successful in the face of competition from multinational corporations. Two plants were opened in the 1960s.
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Contemporary correspondence, administrative files and participant testimony can test how later narratives organized the event or institution. The source revision retrieved here is dated May 31, 2026. The linked authority identifier is Q7141857. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1940, 1982 and 1985.
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This entry incorporates text from “Pascual Boing” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.