Orthodox pop

Orthodox pop, sometimes called Hasidic pop, Hasidic rock, K-pop (Kosher pop), Haredi pop, and Ortho-pop, is a form of contemporary Jewish religious music popular among Orthodox Jews. It typically draws stylistically from contemporary genres like pop, rock, jazz, and dance music, while incorporating text from Jewish prayer, Torah, and Talmud as well as traditional Jewish songs and occasional original English lyrics with themes of faith and positivity. The genre was pioneered in the 1970s by artists like Mordechai Ben David and the Miami Boys Choir, who incorporated secular pop and dance influences into their music in contrast to the more traditional Jewish music of the time, and has had continued success in the modern era with singers like Yaakov Shwekey, Lipa Schmeltzer, Baruch Levine, and Benny Friedman.

Unlike other contemporary genres such as Jewish rock and Jewish hip hop, Orthodox pop is performed specifically by and for Orthodox Jews, reflects a distinctly Orthodox perspective, and abides by Orthodox halakha and cultural norms.

History

Origins

Orthodox pop has its roots in the 1950s and early 1960s, when traditional Hasidic nigunim began to be recorded for the first time, such as Ben Zion Shenker's recordings of Modzitz melodies and cantor David Werdyger's recordings of Ger and other Hasidic melodies. Werdyger also founded the label Aderet Records in 1950, which was later inherited by his son Mendy Werdyger and which, along with its retail outlet Mostly Music, would become a major distributor of Orthodox music. Another influential figure around that time was Shlomo Carlebach, who pioneered the use of secular styles in Jewish religious music by combining Hasidic nigunim with a contemporary folk rock sound; artists like The Rabbis' Sons, Mark III, Ruach, Simchatone, and Abie Rotenberg's D'veykus followed in his style soon after, and many of Carlebach's compositions became standards and would be covered by countless Orthodox and non-Orthodox artists. Another development was the Hassidic Song Festival, begun in 1969 in Israel; winners included Nurit Hirsh's "Ose Shalom", Svika Pick's "Shema Yisrael", Carlebach's "Od Yishama" and "V'haer Enenu", and David Weinkranz's "Y'varech'cha", and these compositions were popularized in America via annual recordings and touring performances.

In the post-World War II generation of the 1960s, many Orthodox Jews were caught between the desire to maintain a traditional Orthodox way of life while also being "modern" and not living in the past, and from a musical standpoint this left a vacuum between the existing liturgical and cantorial music and more contemporary and secular styles. This led to the development of a new type of Jewish music that was not intended for the synagogue but instead for professional recording.