Orbitz (drink)
Noncarbonated soft drink
Orbitz was a non-carbonated fruit-flavored beverage produced by The Clearly Food & Beverage Company of Canada, makers of Clearly Canadian, in the late 1990s. The drink was sold in five flavors, and made with small floating edible fruit-flavored jelly beads. Orbitz was marketed as a "texturally enhanced alternative beverage" but some consumers compared it to a potable lava lamp.
History
It was introduced in 1996 and marketed as a “scientific marvel”. It was discontinued by early 1999.
Post-discontinuation
The product's domain name was bought by the Internet-based travel agency named Orbitz.
Unopened bottles from the drink's original launch have become a collector's item, appearing on online auction websites worth $30-$50 on online sales. The Clearly Food & Beverage Company states that the proprietary equipment that made Orbitz broke down and the trademark is no longer owned by the company.
Ingredients
The small balls floated due to their nearly equal density to the surrounding liquid, and remained suspended with the assistance of gellan gum. The gellan gum provided a support matrix and had a visual clarity approaching that of water, which increased with the addition of sugar.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Sep 20, 2026. The linked authority identifier is Q17125545. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1996 and 1999.
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This entry incorporates text from “Orbitz (drink)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.