List of Walmart brands
Wikimedia list article
Walmart, Inc., like many large retail and grocery chain stores, uses a brand strategy that offers private brands (private label, store brand) and generic brand merchandise.
Apparel brands
Major brands
In March 2018, Walmart introduced three new clothing lines and revamped an existing clothing line.
George, scaled down to focus on men's casual and dress clothing, shoes, and accessories (previously also women's and children's)
Terra & Sky, woman's clothing with a focus on plus sized options
Time and Tru, woman's clothing
Wonder Nation, children's clothing
Other brands
Athletic Works, activewear and athletic footwear for men, women, and children
EV1, women's casual clothing, accessories, and shoes endorsed by American television personality Ellen DeGeneres
Free Assembly, an "elevated" lifestyle and fashion brand for men, women, and children designed for versatility and sustainability
Joyspun, previously Secret Treasures – women's sleepwear and intimates
No Boundaries, often abbreviated as NOBO – junior size women's and young men's clothing, shoes, and accessories targeted at Gen Z.
Scoop, a trend-focused fashion brand offering contemporary styles in apparel and accessories
White Stag, clothing
Vizio, Television, Soundbars, Vizio OS, and advertising
Major brands
Bettergoods
Bettergoods (stylized as bettergoods) was launched in 2024 as a higher-end line of grocery products, though still marketed as budget-friendly.
The initial launch began with over 300 items aiming to show the speed with which Walmart could "bring trend and innovation to market at scale."
Equate
Equate is a brand used by Walmart for consumable pharmacy and health and beauty items, such as shaving cream, skin lotion, over-the-counter medications, and pregnancy tests.
The Equate brand was originally created by L. Perrigo Company in 1986 and was sold to Walmart in 1993.
In a 2006 study, The Hartman Group marketing research firm issued a report which found that "Five of the top 10 "likely to purchase" private label brands are managed by Walmart including: Great Value, Equate, Sam's Choice, Walmart, and Member's Mark (Sam's Club), per the study."
The report further noted that "...we are struck by the magnitude of mind-share Walmart appears to hold in shoppers' minds when it comes to awareness of private label brands and retailers."
Great Value
As a house or store brand, the Great Value line does not consist of goods produced by Walmart, but is a labeling system for items manufactured and packaged by a number of agricultural and food corporations, such as ConAgra, and Sara Lee which, in addition to releasing products under its own brand and exclusively for Walmart, also manufactures and brands foods for a variety of other chain stores.
In Tokyo, Great Value brand products are sold alongside other Walmart merchandise in Seiyu grocery stores (owned by Walmart) as of October 2014, despite at least one report of a transition away from the brand.
In 2009, the Great Value labels were redesigned to be predominantly white. The new redesign also includes over 80 new items, including thin-crust pizza, fat-free caramel swirl ice cream, strawberry yogurt, organic cage-free eggs, double-stuffed sandwich cookies, and teriyaki beef jerky. Walmart changed the formulas for 750 items, including breakfast cereal, cookies, yogurt, laundry detergent, and paper towels.
Begin with the source’s own compact description: “List of Walmart brands” is wikimedia list article. The dossier treats that line as a proposition to test through List, Walmart and brands, not as a finished interpretation.
Why this record matters
The phrase “wikimedia list article” supplies a clear boundary for inquiry. It also exposes the unanswered questions: who defined that boundary, when it became stable and which sources sit outside it.
The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Sep 5, 2026. The linked authority identifier is Q16149742. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 2018, 2024, 1986 and 1993.
Overview language is designed for orientation and should not be treated as a substitute for the evidence cited beneath it. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Use the entry as an orientation point, then follow its citations and revision history. Names, dates and institutional relationships should be checked against the original record.
- Subject orientation
- Search vocabulary
- Locating named sources
The closest primary source, responsible institution and strongest cited specialist reference.
Three-step research path
- Establish the record: confirm the title “List of Walmart brands”, its source revision and the description used here.
- Expand the search: follow List of Walmart brands primary sources, List of Walmart brands archive and List research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “List of Walmart brands”?
- Which cited source is closest to the event, object or claim?
- What terminology or title could unlock a more precise catalogue search?
Search terms from this dossier
This entry incorporates text from “List of Walmart brands” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.