One-Tonne Challenge
Canadian government challenge against climate change

The One-Tonne Challenge was a challenge presented by the Government of Canada in March 2004 for Canadians to reduce their greenhouse gas emissions by one tonne each year. The figure represented 20% of total greenhouse gas output by Canadians at the time and aimed to help the country reach its Kyoto Protocol emission reduction targets. The Liberal Government under Jean Chrétien and Paul Martin approved over $45 million to fund the program from 2003 to 2006.
To promote this program, the government placed television and print ads featuring comedian Rick Mercer. In one commercial, he described Canadians as wanting to take the challenge. "C’mon... we’re Canadian... we’re up for a challenge!"
The government urged Canadians to do such things as:
take public transit more often
idle vehicles less
use programmable thermostats
seal windows with caulking and weather-stripping
compost organic kitchen waste
support green energy
water and energy conservation
purchase electronics that are labelled with the Energy Star logo
recycling
The program received an indifferent reception from the public, and has been criticized as ineffective and wasteful.
This program was started by the Liberal Party of Canada. However, with the election of Stephen Harper's Conservative Government in 2006, the One Tonne Challenge was scrapped.
“One-Tonne Challenge” enters the record as canadian government challenge against climate change. Crown Archives preserves that source wording while asking what One-Tonne, Challenge and Canadian can confirm, complicate or overturn.
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Contemporary correspondence, administrative files and participant testimony can test how later narratives organized the event or institution. The source revision retrieved here is dated Jan 29, 2026. The linked authority identifier is Q5481613. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2004, 2003 and 2006.
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This entry incorporates text from “One-Tonne Challenge” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.