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Novello Theatre

theatre in London

Manuscripts, fine bindings, an engraving plate and preserved performance ephemera
Arts and lettersInterpretive dossier study · Crown Archives visual atlas
Record originEnglish Wikipedia
Text licenseCC BY-SA 4.0
Source revisionAug 30, 2026
Entity authorityQ12064499 ↗
Source-derived summary

The Novello Theatre is a West End theatre on Aldwych, in the City of Westminster. It was known as the Strand Theatre between 1913 and 2005.

History

The theatre was built as one of a pair with the Aldwych Theatre on either side of The Waldorf Hilton, London, both being designed by W. G. R. Sprague. The theatre was opened by The Shubert Organization as the Waldorf Theatre on 22 May 1905, and was renamed the Strand Theatre, in 1909. It was again renamed as the Whitney Theatre in 1911, before again becoming the Strand Theatre in 1913. In 2005, the theatre was renamed by its owners (Delfont Mackintosh Theatres) the Novello Theatre in honour of Ivor Novello, who lived in a flat above the theatre from 1913 to 1951.

The black comedy Arsenic and Old Lace had a run of 1337 performances here in the 1940s, and Sailor Beware! ran for 1231 performances from 1955. Stephen Sondheim's musical A Funny Thing Happened on the Way to the Forum opened here in 1963, running for nearly two years. In 1971, the comedy No Sex Please, We're British opened here, remaining for over 10 years of its 16-year run until it transferred to the Garrick Theatre in 1982.

Editorial summary

The public source identifies “Novello Theatre” as theatre in London. This brief keeps that definition visible, then builds a research path around Novello, Theatre and theatre.

Editorial reviewA productive route into publication, performance and collection histories when the underlying object or edition remains clearly identified. The current lead gives the account dated anchors—1913, 2005, 1905, 1909—that can be checked directly. The selected authority fields contribute no independent date. Its value is orientation rather than verdict, with Novello, Theatre and theatre providing the first useful test.
Editorial analysis

Why this record matters

A short description can identify a subject without explaining its stakes. For “Novello Theatre”, the useful work is to connect “theatre in London” to the records capable of establishing context and consequence.

Evidence profile

Attribution, date and provenance are strongest when supported by the original work, a catalogue record and documented transmission. The source revision retrieved here is dated Aug 30, 2026. The linked authority identifier is Q12064499. Authority coordinates are 51.512, -0.119. 2 of 2 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1913, 2005, 1905 and 1909.

Critical limits

Later fame can flatten the distinction between original context, subsequent adaptation and institutional collecting history. The source lead contains qualifying language; that uncertainty should survive quotation, summary and reuse. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.

How to read it

Separate the work, its editions or performances, and its later reception. Catalogue records, publication histories and object files often preserve different parts of that story.

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  • Tracing reception history
  • Finding collection records
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The original object or edition, catalogue raisonné, performance record, rights file and holding institution.

Three-step research path

  1. Establish the record: confirm the title “Novello Theatre”, its source revision and the description used here.
  2. Expand the search: follow Novello Theatre primary sources, Novello Theatre archive and Novello research across catalogues and specialist indexes.
  3. Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.

Questions for further research

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Source & attribution

This entry incorporates text from “Novello Theatre” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.