Nolimit
Sri Lankan fashion retail chain
NOLIMIT, stylized in all caps as NOLIMIT, is a Sri Lankan fashion flagship brand which is a prominent fashion retail chain. The company is known for clothing for men, women, and children, as well as accessories and home decor items. It is regarded as the largest fashion retailer in Sri Lanka and also considered as the most popular fashion retail store in Sri Lanka.
Corporate history
The company initially commenced its business operations under the name French Corner in 1992. It was founded by N.L.M. Mubarack based on the source of inspiration he obtained from his entrepreneurial leadership. The company was renamed and rebranded as Nolimit in 2005. The company's trajectory started with a typically modest outlet in the Dehiwala region and only had a capacity of 5 employees during the time of its commencement. Later on, Nolimit expanded its operations across Sri Lanka by opening up branches at 23 locations.
The company was classified in an elite list among the Top 25 Best Companies to Work for in Sri Lanka by the Great Place to Work Institute in collaboration with LMD business magazine and the Ceylon Chamber of Commerce during the time period between 2017 and 2021. The company has engaged in cost leadership marketing tactics targeting a segment of price sensitive customers and has made rapid progress with their low cost strategy to maximize market share and revenue streams.
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This entry incorporates text from “Nolimit” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.