Nick J Schwab Jr
American artist
Nick J. Schwab Jr. (April 24, 1912 – December 17, 1982) was an American painter, illustrator, and marketer.
He designed the Iroquois Brewery logo and associated marketing materials, and his work was seen on millions of beer bottles.
Life
Early years
Nick J. Schwab Jr. was born on April 24, 1912, in Buffalo, New York, to Nicholas J. Schwab and Clara M. Schwab (nee Hofmeyer). He was baptized Francis X. Schwab, being named after Francis X. Schwab, one of his six uncles.
His interest in painting began at an early age, after submitting a drawing of a Native American as an entry to a Buffalo Courier-Express–sponsored contest. Schwab won the contest, and its associated prize of $1, and his lifelong love of painting and drawing, with an emphasis on Native Americans, took hold.
Marketing years
Schwab was the vice president of advertising and sales promotion for Iroquois Breweries. In 1938, he re-created the Iroquois Brewery Indian head trademark/logo, changing it from a European-style Indian head, to a more accurate depiction of a Native American, Iroquois Indian chief.
The public source identifies “Nick J Schwab Jr” as american artist. This brief keeps that definition visible, then builds a research path around Nick, Schwab and American.
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The entry’s evidential value lies in the named roles, institutions and publications that can be tested against primary documentation. The source revision retrieved here is dated Jul 17, 2026. The linked authority identifier is Q62284667. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1912, 1982 and 1938.
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This entry incorporates text from “Nick J Schwab Jr” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.