Native Design
British design company
Native Design is a London-based independent design and innovation consultancy, with teams in the UK and USA, founded in 1997. Specialising in strategy, industrial design, digital product design, AI-driven innovation and engineering, Native has delivered award-winning work across consumer electronics, automotive, telecommunications, life sciences and healthcare.
History and work
Native Design was founded in 1997 by former Manager of Design at Bowers & Wilkins, Morten Villiers Warren. Morten designed the "Emphasis Speakers" on the cover of Art of Noise's Below the Waste album.
After the success of their early work, the company developed a long-standing relationship and collaboration with Bowers & Wilkins, designing earphones the Zeppelin iPod dock and loudspeaker and the PM1 loudspeaker.
Working with the HP Design Team in 2014, Native created the Sprout, a touch screen computer with both vertical and horizontal screens.
In 2015, HP's CEO Meg Whitman called for a unification across HP's GBUs and thus kick-started concept visioning with Native.
In 2015, Native was commissioned to create the new user experience (UX) and homepage for the BBC.
Coloplast employed Native to create the "Design DNA" in 2016, which won a Gold Lion at the Cannes Lions Festival of Creativity. Subsequently, Forbes named the company as one of the "Top 25 Most Innovative Companies of 2016".
In 2018, Native was honoured with the International Design Excellence Gold Award for its work with the Ford Motor Company on the creation of their future car experience known as the Autonomous Vehicle Simulator (AVS).
The public source identifies “Native Design” as british design company. This brief keeps that definition visible, then builds a research path around Native, Design and British.
Why this record matters
A short description can identify a subject without explaining its stakes. For “Native Design”, the useful work is to connect “british design company” to the records capable of establishing context and consequence.
The record creator and administrative purpose are central evidence, because official documentation reflects both action and institutional priorities. The source revision retrieved here is dated Aug 8, 2026. The linked authority identifier is Q39052768. None of the 0 selected statements returned an explicit reference. The first chronological checks are 1997, 2014, 2015 and 2016.
Institutional narratives can privilege the records that survived while minimizing voices that were never formally collected. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Compare institutional narratives with records created by participants and affected communities. Dates and formal titles are useful anchors, but not substitutes for context.
- Event chronology
- Institutional context
- Locating named record creators
Contemporary correspondence, government or organizational records, oral histories and cited historical scholarship.
Three-step research path
- Establish the record: confirm the title “Native Design”, its source revision and the description used here.
- Expand the search: follow Native Design primary sources, Native Design archive and Native research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “Native Design”?
- Who created the surviving record, and for what administrative purpose?
- What chronology connects this entry to wider political or social change?
Search terms from this dossier
This entry incorporates text from “Native Design” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.