NFL Color Rush
Promotion
The NFL Color Rush was a promotion done in conjunction with the National Football League (NFL) and Nike that promotes so-called "color vs. color" matchups with teams in matchup-specific uniforms that are primarily one solid color with alternating colored accents, primarily airing on Thursday Night Football. Despite being promoted as color vs. color, some games had one team wearing traditional white uniforms, either by choice or out of necessity. The uniforms did not count against each team with regard to their allowed alternate uniform allotment. The games received mixed responses from fans, with some praising the NFL for changing up their games in terms of uniforms, while others criticized the promotion for some of its garish uniforms. The promotion was officially discontinued for the 2018 season, but many teams continue to wear the Color Rush uniforms and promote them heavily, notably the Cleveland Browns, Seattle Seahawks, Dallas Cowboys, Pittsburgh Steelers, Buffalo Bills and Los Angeles Chargers.
“NFL Color Rush” enters the record as promotion. Crown Archives preserves that source wording while asking what Color, Rush and Promotion can confirm, complicate or overturn.
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This entry incorporates text from “NFL Color Rush” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.