Mumsnet
website
Mumsnet is a London-based internet forum, created in 2000 by Justine Roberts for discussion among people with children.
History and finances
Mumsnet was created in 2000 by Justine Roberts to help parents pool information and advice, following a disastrous first family holiday with her one-year-old twins. She persuaded her friends Carrie Longton and Steven Cassidy to help her build the site.
It grew to become a popular online forum for parents; in November 2009, the then–Prime Minister Gordon Brown, the opposition leader David Cameron and other UK government ministers took part in live webchats with Mumsnet users. In March 2010 Mumsnet's 10th birthday party was hosted by Google UK at their London headquarters. Guests included Ed Miliband and Steve Hilton, and both Gordon Brown and his wife Sarah gave speeches.
Roberts, the CEO, was named in The Guardian's 2010 Power 100. In February 2013, Roberts and co-founder Longton were assessed as the 7th most powerful women in the United Kingdom by Woman's Hour on BBC Radio 4. Roberts was appointed Commander of the Order of the British Empire (CBE) in the 2017 New Year Honours, for services to the economy.
In 2018, Mumsnet had 1.3 billion page views from 119 million unique users, and a revenue of £8.6 million.
“Mumsnet” enters the record as website. Crown Archives preserves that source wording while asking what Mumsnet and website can confirm, complicate or overturn.
Why this record matters
“Mumsnet” is worth following because a concise public description often conceals a longer documentary argument. Here, Mumsnet and website provides the most credible route into that argument.
The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Sep 22, 2026. The linked authority identifier is Q16954078. VIAF identifies the subject as 143539376. The Library of Congress control number is nr2004004944. 2 of 4 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 2000, 2009, 2010 and 2013.
Overview language is designed for orientation and should not be treated as a substitute for the evidence cited beneath it. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
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Three-step research path
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- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
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This entry incorporates text from “Mumsnet” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.