Carolina Contreras
Dominican–American entrepreneur and activist
Carolina Contreras is a Dominican-American entrepreneur, activist, and blogger, best known as the founder of Miss Rizos. She advocates for Afro-Latinas wearing hair naturally instead of chemically relaxing their hair, stemming from her own experiences with relaxing.
Early life
Contreras was born in the Dominican Republic in 1986 or 1987, and moved to the United States at the age of four, growing up in Somerville, Massachusetts, with five siblings. As a child, she and her sisters began chemically relaxing their hair, a common practice in Dominican culture. In high school, Contreras began to question racial identity after reading Race Matters by Cornel West, which led her to identify more strongly as Black. She later returned to the Dominican Republic to reconnect with her heritage. While sunbathing on a beach, two college professors approached her and suggested she stop in order to not further darken her skin. When she refused and said she would embrace her blackness, they told her that she did not due to her straightened hair. This incident motivated her to stop straightening her hair.
Career
Contreras began writing a blog in 2012 in Spanish about natural hair after cutting her chemically straightened hair and experimenting with natural recipes to maintain it.
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This entry incorporates text from “Carolina Contreras” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.