Got Milk?
American advertising campaign encouraging the consumption of cow's milk
Got Milk? (often stylized as got milk?) is an American advertising campaign encouraging the consumption of milk and dairy products. Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers. It was launched in 1993 by the "Aaron Burr" television commercial, directed by Michael Bay. The national campaign, run by MilkPEP (Milk Processor Education Program) began to add the "got milk?" logo to its "Milk Mustache" ads in 1995.
In January 2014, MilkPEP discontinued its Milk Mustache and "got milk?" advertisements, launching a new campaign with the tagline "Milk Life". The campaign continued in California and the "got milk?" trademark is licensed to food and merchandise companies for U.S. and international sales. The campaign has led to increased milk sales in California, although there is no substantive evidence on its effectiveness nationwide.
History
The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners.
“Got Milk?” enters the record as american advertising campaign encouraging the consumption of cow's milk. Crown Archives preserves that source wording while asking what Milk, American and advertising can confirm, complicate or overturn.
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“Got Milk?” is worth following because a concise public description often conceals a longer documentary argument. Here, Milk, American and advertising provides the most credible route into that argument.
The record creator and administrative purpose are central evidence, because official documentation reflects both action and institutional priorities. The source revision retrieved here is dated Sep 23, 2026. The linked authority identifier is Q513278. 1 of 1 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 1993, 1995 and 2014.
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This entry incorporates text from “Got Milk?” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.