Michel Wedel

Michel Wedel is the PepsiCo Chaired Professor of Consumer Science in the Robert H. Smith School of Business, and a Distinguished University Professor, at the University of Maryland, College Park. He works on the development of statistical and econometric methods to analyze and predict consumer behavior, in addition to market segmentation and eye tracking research.

Education

Wedel holds an MS.C. in biomathematics from the University of Leiden. He has a Ph.D. in marketing from Wageningen University.

Research

Wedel develops statistical and econometric methods for research in marketing, and applies these methods to support firms' decision-making. He has worked in the areas of market segmentation, advertising and promotions, visual marketing, multidimensional scaling, conjoint analysis, and big data analytics.

Academic career

From 1982 to 1991, Wedel was employed at the Department of Human Nutrition, of the Netherlands Organization for Applied Scientific Research (TNO), in Zeist, the Netherlands, where he was head of the statistics unit in the Department of Human Nutrition. In 1991, he became Professor of Marketing Research and Market Structure Analysis, Department of Economics, University of Groningen, The Netherlands, where he worked until 2002. In 2003 Wedel was appointed as the Dwight F. Benton Professor of Marketing at the Ross School of Business at the University of Michigan, Ann Arbor, USA. In 2006 he moved to the Robert H. Smith School of Business at the University of Maryland, where he became the PepsiCo Chaired Professor of Consumer Science. Wedel has had visiting positions at the University of Michigan, the University of Groningen, Hong Kong University of Science and Technology, the University of New South Wales, and held the Henri Theil Visiting Chair in Marketing and Econometrics, at the Econometric Institute of Erasmus University in the Netherlands.