Media intelligence
Open-knowledge reference entry
Media intelligence uses data mining and data science to analyze public, social and editorial media content. It refers to marketing systems that synthesize billions of online conversations into relevant information. This allow organizations to measure and manage content performance, understand trends, and drive communications and business strategy.
Media intelligence can include software as a service using big data terminology. This includes questions about messaging efficiency, share of voice, audience geographical distribution, message amplification, influencer strategy, journalist outreach, creative resonance, and competitor performance in all these areas.
Media intelligence differs from business intelligence in that it uses and analyzes data outside company firewalls. Examples of that data are user-generated content on social media sites, blogs, comment fields, and wikis etc. It may also include other public data sources like press releases, news, blogs, legal filings, reviews and job postings.
Media intelligence may also include competitive intelligence, wherein information that is gathered from publicly available sources such as social media, press releases, and news announcements are used to better understand the strategies and tactics being deployed by competing businesses.
Media intelligence is enhanced by means of emerging technologies like ambient intelligence, machine learning, semantic tagging, natural language processing, sentiment analysis and machine translation.
Begin with the source’s own compact description: “Media intelligence” is open-knowledge reference entry. The dossier treats that line as a proposition to test through Media, intelligence and Open-knowledge, not as a finished interpretation.
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This entry incorporates text from “Media intelligence” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.