Maybach 57 and 62
car model
The Maybach 57 (W240) and 62 (V240) were the first automobile models of the Maybach brand since its revival by Mercedes-Benz Group AG. They are derived from the Mercedes-Benz Maybach concept car presented at the 1997 Tokyo Motor Show. Both concept models were based on a heavily reengineered version of the Mercedes-Benz W140 S-Class platform and were developed as ultra-luxury flagships positioned above the S-Class. Conceived as the most luxurious automobiles of their era, the Maybach 57 and 62 emphasized rear-seat comfort. The Luxury Brand Status Index 2008 placed the Maybach in first place, ahead of Rolls-Royce and Bentley. It marked the continuation of the brand’s ultra-luxury, top of the line model after a hiatus of over two decades since the previous model, the Mercedes-Benz 600. The revived Maybach brand was intended to symbolize technical excellence, status, and uncompromising luxury at the highest level of the automotive market like the Mercedes-Benz 600.
History
Wilhelm Maybach was an engineer who worked with Gottlieb Daimler to design combustion engines. The first Daimler-Maybach automobile was built in 1889. Over the years, the Maybach name developed into a brand name for automobiles that were typically very large, powerful, and luxurious. For example, the Maybach Zeppelin DS 8 Cabriolet built in 1929 had side sections that could be lowered completely to allow it to be used as a parade car.
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