Matt B. Britton
businessperson
Matt B. Britton (born January 24, 1975) is a new media entrepreneur and consumer trend analyst based in New York City.
Britton is as chief executive officer of Suzy, a real-time consumer intelligence software. Previously he was chief executive officer of MRY, a marketing and technology agency with over 500 employees that is part of the Publicis Groupe. MRY, formed in 2013, is the combination of Mr. Youth, (the agency Britton founded in 2002) and the former U.S. operations of LBi. The two agencies merged under Britton's leadership in January 2013 to become MRY. MRY's clients include Visa, Coca-Cola, Bayer, and Neutrogena.
Career
The Magma Group
In January 1997, Britton (then a college senior at Boston University) founded The Magma Group, a college marketing firm focused on the hi-tech industry. The Magma Group's clients included Yahoo!, Lycos, eBay, and Sony Music. At the time Britton founded the Magma Group, he was involved in a successful entertainment promotions venture with hospitality entrepreneur Jason Strauss. In December 2002, The Magma Group was acquired in part by YouthStream Media Networks, where Britton was retained as the Director of Event Marketing Development.
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This entry incorporates text from “Matt B. Britton” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.