Martin Merton
Australian public transport mascot
Martin M. Merton PhD is a fictional character that was created by Connex Melbourne in 2007 to increase the politeness and consideration of other passengers on the public transport system in Melbourne, Australia.
The campaign was criticised by some commuters, with many mX newspaper letter writers commenting that the money spent on this campaign could have been better spent elsewhere.
A book, There's no 'I' in Carriage, and a website were created (the website is no longer active); the title of the book is a parody of the saying "There's no 'I' in team". Both were intended to be humorous and were designed to imply lessons of passenger consideration rather than to state them directly.
The character of Martin Merton was portrayed by Jim Knobeloch.
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This entry incorporates text from “Martin Merton” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.