Marketo
software company providing market automation software
Marketo, Inc. is an American software company headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing, as well as other marketing services and products, including SEO and content creation.
In 2018, Marketo was acquired by Adobe Inc.
History
Phil Fernandez, Jon Miller, and David Morandi founded Marketo in 2006.
In April 2012, Marketo acquired Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.
Marketo filed for an initial public offering and went public on May 17, 2013. In December of that year, the company acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.
In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion, and the acquisition was completed in August 2017. Steve Lucas was named the new chief executive officer of Marketo in October 2016.
Begin with the source’s own compact description: “Marketo” is software company providing market automation software. The dossier treats that line as a proposition to test through Marketo, software and company, not as a finished interpretation.
Why this record matters
The phrase “software company providing market automation software” supplies a clear boundary for inquiry. It also exposes the unanswered questions: who defined that boundary, when it became stable and which sources sit outside it.
Datasets, specimens, observations and peer-reviewed methods provide the appropriate test for the technical claims summarized here. The source revision retrieved here is dated Sep 1, 2026. The linked authority identifier is Q6770934. None of the 2 selected statements returned an explicit reference. The first chronological checks are 2018, 2006, 2012 and 2013.
Scientific names, classifications and consensus can change while older terminology persists in catalogues and historical literature. The source lead contains qualifying language; that uncertainty should survive quotation, summary and reuse. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Check terminology, classification and the date of the cited evidence. Scientific names and technical consensus can change while older records retain historical value.
- Current terminology
- Classification context
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Primary datasets, specimen catalogues, standards bodies and the most recent peer-reviewed literature.
Three-step research path
- Establish the record: confirm the title “Marketo”, its source revision and the description used here.
- Expand the search: follow Marketo primary sources, Marketo archive and Marketo research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
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This entry incorporates text from “Marketo” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.