Target market
group of people toward which an organization has decided to aim its marketing efforts
A target market is a group of customers within a business's serviceable available market at which a business aims its product features, marketing efforts and pricing. A target market is a subset of the total market for a product or service. The serviceable obtainable market (SOM) is a subset of a target market.
The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service.
Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind. This may involve carrying out additional consumer research in order to gain deep insights into the typical consumer's motivations, purchasing habits and media usage patterns.
The choice of a suitable target market is one of the final steps in the market segmentation process. The choice of a target market relies heavily on the marketer's judgement, after carrying out basic research to identify those segments with the greatest potential for the business.
Occasionally a business may select more than one segment as the focus of its activities, in which case, it would normally identify a primary target and a secondary target. Primary target markets are those market segments to which marketing efforts are primarily directed and where more of the business's resources are allocated, while secondary markets are often smaller segments or less vital to a product's success.
“Target market” enters the record as group of people toward which an organization has decided to aim its marketing efforts. Crown Archives preserves that source wording while asking what Target, market and group can confirm, complicate or overturn.
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“Target market” is worth following because a concise public description often conceals a longer documentary argument. Here, Target, market and group provides the most credible route into that argument.
The record creator and administrative purpose are central evidence, because official documentation reflects both action and institutional priorities. The source revision retrieved here is dated Sep 13, 2026. The linked authority identifier is Q198981. None of the 0 selected statements returned an explicit reference.
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This entry incorporates text from “Target market” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.