Margaret Hockaday
advertising executive
Margaret Elizabeth Hockaday LaFarge (1907 – December 18, 1992) was an American executive who established the Hockaday Associates advertising firm in New York City in 1949.
Career
Hockaday grew up in Wichita, Kansas and graduated from Vassar College in 1929. After college she started writing for Marshall Field, before moving on to Harper's Bazaar and Vogue. She then moved to Montgomery Ward and started working in mail order merchandise and brought fashion into the pages of the catalog. During World War II she taught social studies to teenagers at Columbia University's Lincoln School, and then moved back into fashion after the war by working at Holiday where her work included writing guides on what to wear at different social events. Her book "What to Wear Where" was a guide for fashionable travelers that she tried to have the staff at Holiday use as a clothing guide. The book became a popular mail order piece and Holiday bought the rights to the book and included it as a section for their readers. The book was also printed by and Bantam Books for sales in stores.
In 1949 she started the advertising firm Hockaday Associates with Alvin Chereskin serving as her art director. Hockaday Associates grew to an advertising firm located on Madison Avenue.
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This entry incorporates text from “Margaret Hockaday” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.