Mao Zedong's cult of personality
state-sponsored veneration of Mao Zedong

Mao Zedong's cult of personality was a prominent part of Chairman Mao Zedong's rule over the People's Republic of China from the state's founding in 1949 until his death in 1976. Mass media, propaganda and a series of other techniques were used by the state to elevate Mao Zedong's status to that of an infallible heroic leader, who could stand up against the West, and guide China to become a beacon of communism.
Mao Zedong himself recognized a need for personality cult, blaming the fall of Khrushchev on the lack of such a cult. During the period of Cultural Revolution, Mao's personality cult soared to an unprecedented height, and he took advantage of it to mobilize the masses and attack his political opponents such as Liu Shaoqi, then Chairman of the People's Republic of China. Mao's face was firmly established on the front page of People's Daily, where a column of his quotes was also printed every day; Mao's selected works were later printed in even greater circulation; the number of Mao's portraits produced (1.2 billion) exceeded the population of China at the time, in addition to a total of 4.8 billion Chairman Mao badges that were manufactured. Every Chinese citizen was presented with the Little Red Book—a selection of quotes from Mao, which was required to be carried everywhere and be displayed at all public events, and citizens were expected to read the quotes from the book daily. However, in the 1970s, Mao also criticized others for overdoing his own personality cult.
After the Cultural Revolution, Deng Xiaoping and others launched the Boluan Fanzheng program which invalidated the Cultural Revolution and abandoned (and forbade) the use of a personality cult.
History
Origin and development
The personality cult of Mao Zedong can be traced back to the 1930s, to his involvement in Jiangxi on the Long March (1934–36), and especially during the Yan'an period in the early 1940s. In 1943, during the Yan'an Rectification Movement, newspapers began to appear with a portrait of Mao in the editorial, and soon the "ideas of Mao Zedong" became the official program of the Chinese Communist Party (CCP).
The public source identifies “Mao Zedong's cult of personality” as state-sponsored veneration of Mao Zedong. This brief keeps that definition visible, then builds a research path around Zedong's, cult and personality.
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This entry incorporates text from “Mao Zedong's cult of personality” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.