Hitachi Magic Wand
massage device, vibrator and sex toy
The Magic Wand (formerly known as the Hitachi Magic Wand) is an AC-powered wand vibrator. It was originally manufactured for relieving tension and relaxing sore muscles; however, it is most known for its use as a sex toy. Japanese company Hitachi listed the device for business in the United States in 1968. Sex educator Betty Dodson popularized its use as a vibrator and masturbation aid for women during the sex-positive movement in the late 1960s. It functions effectively as a clitoral vibrator for reaching orgasm. The wand is 12 inches (30 cm) long and weighs 1.2 pounds (540 g) with stimulation provided by its rubberized 2.5-inch (64 mm) head.
Hitachi asserts that its sole intended use is for health care purposes. Hitachi's national sales manager said "we approach the massagers as personal care items... the people we hire know what it's for without our having to say it". Hitachi had a conflict with its U.S. distributor in 2000 and briefly stopped selling the device, until it reached a new deal with distributor Vibratex.
The public source identifies “Hitachi Magic Wand” as massage device, vibrator and sex toy. This brief keeps that definition visible, then builds a research path around Hitachi, Magic and Wand.
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Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Aug 28, 2026. The linked authority identifier is Q15117049. 2 of 2 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 1968 and 2000.
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This entry incorporates text from “Hitachi Magic Wand” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.