MTV K
former brand of MTV targeting Koreans
MTV K was an English-language online media hub under the MTV brand that focused on K-pop music for a global audience. Owned and operated by parent company Viacom Media Networks, MTV K was based out of New York City and provided original media content including music video playlists, live performances, editorial, and other exclusive content in multiple languages.
MTV K first launched in 2006 as a television channel on DirecTV and was reformatted to online content in 2010. MTV K went silent around 2015.
Television channel
MTV K launched as a DirecTV premium channel that launched on June 27, 2006, as the newest brand under the MTV World banner after MTV Chi and MTV Desi (for Chinese and South Asian/Desi-Americans, respectively). It showcased the best of Korean pop culture while also providing a platform for Korean-American talent. The target audience primarily consisted of Korean-Americans, Asian-Americans and K-pop lovers. Viewer-voted music video "My Name" by K-pop sensation BoA was the first video content to air on the channel.
After going off the air on April 30, 2007, MTV K made the shift to exclusively online content in 2010, focusing on original K-pop programming, music videos and editorial targeted for international fans of Korean pop music.
MTV K Presents...
The public source identifies “MTV K” as former brand of MTV targeting Koreans. This brief keeps that definition visible, then builds a research path around former, brand and targeting.
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Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Aug 15, 2026. The linked authority identifier is Q6718728. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 2006, 2010, 2015 and 2007.
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This entry incorporates text from “MTV K” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.