MDDN
Open-knowledge reference entry
MDDN is an American entertainment company based in Burbank, California. Founded in 2015 by brothers Joel Madden, Benji Madden, and Josh Madden, the company operates in artist management, music publishing, production, branding, and digital media. Originally established as an artist management company, MDDN has expanded into recording, publishing, editorial media, and entertainment technology through ventures including MDDN Studios, the acquisition of Alternative Press, and the founders' involvement with Veeps.
History
MDDN was founded in 2015 by Joel, Benji, and Josh Madden as an entertainment company focused on artist management, creative development, branding, publishing, and long-term career strategy for musicians and creators. The company was established to help artists build careers beyond the traditional record label model by combining management with branding, business development, creative services, and strategic partnerships.
The company grew out of a series of business ventures established by the Madden brothers outside of their music careers. Before launching MDDN, they had operated the clothing brands MADE and DCMA Collective, the production company Dead Executives, and the independent record label D.C. Flag. These ventures informed MDDN's artist-focused business model, which combined management with branding, creative services, production, and business development.
In 2019, MDDN partnered with ICM Partners to launch an artist representation initiative designed to identify and develop emerging artists through management, touring, branding, and digital media opportunities.
During the COVID-19 pandemic, Joel and Benji Madden expanded Veeps, a ticketed livestreaming platform originally developed from their work creating VIP experiences for artists, into a live music streaming service.
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This entry incorporates text from “MDDN” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.