Loro Piana
Italian Luxury Company
Loro Piana S.p.A. is an Italian luxury brand specialized in textile manufacturing and ready-to-wear clothing headquartered in Milan. Since its start as a merchant of cashmere, vicuña, linen and merino fabrics, Loro Piana expanded to design knitwear, leather goods, footwear, fragrance and related accessories. The company has three divisions: textiles, high fashion and luxury goods. Its core branding includes the Loro Piana family signature and coat-of-arms, depicting a European beech tree, a golden eagle, and two diagonal Stars of Italy, framed by flower thistles.
It was founded in 1924 by Pietro Loro Piana, an Italian engineer, in the Quarona commune of Piedmont. Since 2013, the company has been majority-owned by LVMH, a French multinational fashion conglomerate. Loro Piana is one of the largest purveyors of cashmere in the world, producing 14.8 million feet of fabric in 2012.
History
Originally from Trivero, the Loro Piana family started as merchants of woolen cloths at the beginning of the 19th century. In the second half of that century, the family moved its activity to Valsesia and founded the wool spinning mill Fratelli Lora e Compagnia, followed by the wool spinning mill Zignone & C. in Quarona at the beginning of the 20th century. In 1924, the engineer Pietro Loro Piana founded the company Loro Piana & C. the town.
“Loro Piana” enters the record as italian Luxury Company. Crown Archives preserves that source wording while asking what Loro, Piana and Italian can confirm, complicate or overturn.
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Contemporary correspondence, administrative files and participant testimony can test how later narratives organized the event or institution. The source revision retrieved here is dated Aug 2, 2026. The linked authority identifier is Q1686544. VIAF identifies the subject as 180421825. The Library of Congress control number is nb2011022922. Authority coordinates are 45.477, 9.187. 3 of 5 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1924, 2013 and 2012.
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This entry incorporates text from “Loro Piana” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.