Live Below the Line
Annual anti-poverty campaign
Live Below the Line is an annual anti-poverty campaign run by the Oaktree Foundation. The campaign began as a challenge in which participants would feed themselves on the equivalent of the extreme poverty line for five days to gain an insight into some of the hardships faced by those who live in extreme poverty, but was later expanded to include other activities to reflect a more diverse understanding of poverty. It also raises money for sustainable development projects across the globe.
The campaign began in Melbourne, Australia, in 2010 and has since spread to the UK, US, New Zealand, Canada, and Colombia.
History
Live Below the Line was started in Australia by Rich Fleming and Nick Allardice from The Global Poverty Project and The Oaktree Foundation. They had been fighting poverty for a number of years and were worried about public awareness of the subject. The aim was to highlight the issue of extreme poverty and promote change for the world's poor.
Live Below the Line was created in June 2010 and its first campaign ran in August that year. Over 2,000 people participated and $520,000 was raised. By 2019 a total of A$11.2m has been raised in the Australian version of the campaign.
“Live Below the Line” enters the record as annual anti-poverty campaign. Crown Archives preserves that source wording while asking what Live, Below and Line can confirm, complicate or overturn.
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The record creator and administrative purpose are central evidence, because official documentation reflects both action and institutional priorities. The source revision retrieved here is dated Jul 20, 2026. The linked authority identifier is Q6655002. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2010 and 2019.
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This entry incorporates text from “Live Below the Line” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.