Liu Jo
Italian fashion company founded by Marchi brothers in 1995
Liu Jo (stylized as LIU•JO) is an Italian high fashion company founded by Marchi brothers in 1995 in Carpi, Italy. As of 2022, the company has 160 stores in Italy and another 200 located primarily in Europe.
History
Liu Jo was born as a small textile industry, and developed during the mid-1990s into a major Italian brand of pret-a-porter fashion. The name Liu Jo derives from the nicknames used by Marco Marchi (Jo) and one of his youth companions (Liu). The first launch of the Liu Jo and Liu Jeans collections on the Italian market were first distributed through the multi-brand channel and, later on the single-brand channel both on the domestic market and abroad.
In the next five years Liu Jo expanded its productions launching an Accessories collection of jewels and watches, a Baby collection for little girls, an Underwear and Beachwear collection as well as Homewear. Since 2008, Liu Jo has its own Shoes collection.
The Spring-summer 2011 collection advertising campaign features model Kate Moss.
In 2012, Liu Jo opened a 350 square meters flagship store in Milan. The shop has been realised by the Italian contract company L&S group.
This brief starts where responsible research should: with the source description of “Liu Jo” as italian fashion company founded by Marchi brothers in 1995. Everything that follows is an evidence route, not borrowed authority.
Why this record matters
The subject matters to the history & society register because the source frames it as italian fashion company founded by Marchi brothers in 1995. Its deeper value depends on whether names, dates, institutions and citations support that framing.
Chronology, provenance and viewpoint should be read together before a broad social or political interpretation is accepted. The source revision retrieved here is dated May 29, 2026. The linked authority identifier is Q3835099. 1 of 3 selected statements include explicit references; 2 carry qualifiers and 0 use preferred rank. The first chronological checks are 1995, 2022, 2008 and 2011.
Official terminology may obscure informal participation, dissent or communities documented only indirectly. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
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This entry incorporates text from “Liu Jo” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.