Frosted Flakes
American brand of breakfast cereal
Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co for the United States, Canada and the Caribbean and by Kellanova for the rest of the world, and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1951, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.
Generic versions, such as store brands, are also available. Unlike many cereals, such as Cheerios, Shreddies and Rice Krispies but like Corn Flakes and Raisin Bran, the name “Frosted Flakes” is so generic that it cannot be trademarked, and thus it often shares its name with competitors.
International names
Frosted Flakes in United States and Canada
Frosties in most Commonwealth nations (except Canada), European and Middle Eastern countries as well as Hong Kong, Taiwan and China; formerly Frostis in Spain
Zucaritas in the United States and Hispanic America (the word translates as "little sugary things")
Sucrilhos in Brazil (a fusion of sugar + crunch + milho (corn))
Corn Frosty (コーンフロスティ) in Japan
Corn Frost (콘푸로스트) in South Korea
Tony Corn Flakes (東尼玉米片) in China
Popularity
Frosted Flakes was the second-best-selling cereal in the first half of 2017 within the US in gross sales, after Honey Nut Cheerios.
Marketing
Mascots
Tony the Tiger has been the mascot of Frosted Flakes since its introduction. Tony is known for saying the cereal's slogan: "They're Gr-r-reat!" (the "r"s in "Great" being drawn-out). Tony the Tiger was originally voiced by Dallas McKennon, but Thurl Ravenscroft voiced him for more than 50 years until his death in 2005. Tony was later voiced (in Canada and the United States) by former professional wrestling play-by-play announcer Lee Marshall until his death on April 27, 2014.
“Frosted Flakes” enters the record as american brand of breakfast cereal. Crown Archives preserves that source wording while asking what Frosted, Flakes and American can confirm, complicate or overturn.
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“Frosted Flakes” is worth following because a concise public description often conceals a longer documentary argument. Here, Frosted, Flakes and American provides the most credible route into that argument.
Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Sep 18, 2026. The linked authority identifier is Q2625790. None of the 2 selected statements returned an explicit reference. The first chronological checks are 1951, 1983, 2017 and 2005.
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This entry incorporates text from “Frosted Flakes” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.