Lion (chocolate bar)
chocolate bar
Lion is a brand of chocolate bar currently owned and manufactured by Nestlé. The brand was originally introduced by British company Rowntree's in 1976. It consists of a filled wafer with caramel and cereals covered in milk chocolate.
History
Lion was first launched by Yorkshire confectionery company Rowntree's in Fawdon, Newcastle in 1976. The production of Lion bars was moved to a factory in Dijon, France when it was bought by Swiss company Nestlé in 1988.
2004–2007
In 2004, Nestlé invested £6.7 million in the relaunching of the chocolate bar across Europe in countries such as the United Kingdom, France and Germany. The campaign was suited to the target market of teenage boys which differed from Lion bar's traditional target market of 18 to 34-year-old males. As part of the campaign Nestlé and TV channel Animal Planet launched a co-branded in-store promotion in 2000 stores in the United Kingdom. The promotion included sampling designed to reach more than one million customers, as well as a TV campaign. The sampling team gave away more than 650,000 Lion bars at ten shopping centres and 20 town centre locations.
This brief starts where responsible research should: with the source description of “Lion (chocolate bar)” as chocolate bar. Everything that follows is an evidence route, not borrowed authority.
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The subject matters to the general reference register because the source frames it as chocolate bar. Its deeper value depends on whether names, dates, institutions and citations support that framing.
Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Sep 11, 2026. The linked authority identifier is Q1827229. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1976, 1988, 2004 and 2007.
The absence of detail may reflect summary conventions rather than a lack of surviving documentation. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
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This entry incorporates text from “Lion (chocolate bar)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.