Likewise, Inc.
tech startup for content recommendations
Likewise, Inc., is an American technology startup company which provides a social networking service for finding and saving content recommendations for movies, TV shows, books, and podcasts. A team of ex-Microsoft employees founded Likewise in October 2017 with financial investment from Microsoft co-founder Bill Gates.
The company is led by CEO Ian Morris and as of 2020 had a team of about 35 employees. Its headquarters operates in Bellevue, Washington. As of July 2020, 1 million users had joined the platform.
History
Ideation (October 2017)
In 2017, former Microsoft Communications Chief Larry Cohen came up with the idea for Likewise in Bill Gates’ private office, Gates Ventures. Cohen currently serves as Gates Ventures’ CEO and managing partner.
Cohen collaborated with colleagues Michael Dix and Ian Morris to co-found what would become Likewise, with Morris as its CEO. Gates funded the company's early development.
The company developed its platform in stealth mode before launching publicly in October 2018.
Release (October 2018)
Likewise officially released its platform in the US and Canada on October 3, 2018.
The public source identifies “Likewise, Inc.” as tech startup for content recommendations. This brief keeps that definition visible, then builds a research path around Likewise, tech and startup.
Why this record matters
A short description can identify a subject without explaining its stakes. For “Likewise, Inc.”, the useful work is to connect “tech startup for content recommendations” to the records capable of establishing context and consequence.
Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Jun 16, 2026. The linked authority identifier is Q104855086. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2017, 2020 and 2018.
A concise general-reference account can conceal disagreements about scope, terminology or the weight assigned to individual sources. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Use the entry as an orientation point, then follow its citations and revision history. Names, dates and institutional relationships should be checked against the original record.
- Subject orientation
- Search vocabulary
- Locating named sources
The closest primary source, responsible institution and strongest cited specialist reference.
Three-step research path
- Establish the record: confirm the title “Likewise, Inc.”, its source revision and the description used here.
- Expand the search: follow Likewise, Inc. primary sources, Likewise, Inc. archive and Likewise research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “Likewise, Inc.”?
- What terminology or title could unlock a more precise catalogue search?
- Which institution is responsible for the underlying evidence?
Search terms from this dossier
This entry incorporates text from “Likewise, Inc.” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.