Lembrassa
British lingerie and swimwear
Lembrassa was a British lingerie and swimwear retailer founded in 2008 by Laura Cohen specifically to cater to women with larger breasts (D–J cup size).
The debate over the "size zero" image and catwalk models heated up with the announcement by Lynne Featherstone, the equalities minister, that she planned to convene a series of discussions in Autumn 2010 with the fashion industry, to discuss how to promote body confidence among young people. This received much press coverage (e.g. Fashion industry faces airbrushing clampdown) and re-opened the debate about the treatment of "real women" and the hero worship of "size zero" catwalk models.
Lembrassa founder, Laura Cohen, encountered the "real women" versus "size zero" issues before they became a popular movement and determined to do something about it. She started the company because in her own words "I was fed up with the treatment I was getting when trying to buy larger cup size lingerie in store or even online. I felt frustrated with the high street retailers who were continually being 'out of stock' of my size."
As well as founding Lembrassa, Laura has written a number of published articles on the issues facing larger-busted women including guidance on getting the right size bra when 80% of women get it wrong.
Lembrassa follows its founder's belief in open marketplaces by having a single worldwide website and a single set of pricing. Customers from all over the world can purchase at the same sterling price. This approach is underlined by another of the founder's articles "The world is you local shop".
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Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Jun 16, 2026. The linked authority identifier is Q6521101. 2 of 2 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 2008 and 2010.
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This entry incorporates text from “Lembrassa” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.