Lebedyansky (company)
company
Lebedyansky (Russian: Лебедянский) is a Russian multi-national company that manufacturers fruit juice, baby food, vegetable juice, and soft drinks. The company is owned by PepsiCo, and is the largest fruit juice manufacturer in Eastern Europe and the sixth largest in the world. Lebedyansky has two major production centers, both located in the Lipetsk Oblast.
History
In 1967, a cannery was established in Lebedyan, Lipetsk Oblast, around 350 kilometers south of Moscow. The company produced canned fruits and vegetables.
In 1992 the company was privatized and transformed into a joint stock company. In 1996, Lebedyansky launched its first branded product, "Tonus Juice" and in 1998, the company management decided to pursue a major expansion.
On 20 March 2008, PepsiCo announced their acquisition of 75.53% of Lebedyansky, for the sum of US$ 1.4 billion, making PepsiCo the largest shareholder, and parent company of Lebedyansky. The purchase was completed on 28 August 2008.
Affiliated brands
In becoming the leading juice producer in Russia, Lebedyansky developed the following brands:
Premium
Ya
14 juices and nectars
4 traditional Russian berry flavors
Mid-priced
Tonus
Low-budget
Fruktoviy Sad, a brand that received heavy advertising campaigns, by itself accounts for 16% of all juice sold in Russia
Apple Juice
Tomato Juice
10 different fruit nectars
Frustyle, a stylish brand that appeals to young people
Blood Orange
Kiwi
Mango-Papaya
Banana-Strawberry
Privet
Baby food
Lebedyanska
Frutonjanja (en: Fruitnurse)
Owners and management
In March 2005 Lebedyansky held an IPO in Russia, selling 19.9% of shares for 151 million dollars.
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