Laura Aller
Danish magazine editor and business woman
Laura Christiane Aller née Bierring (1849–1917) was a Danish business woman and a pioneering magazine publisher. She first helped her husband Carl Aller to develop his photolithographic method of image production to establish a magazine containing recipes in 1874. The beautifully illustrated Illustreret Familie-Journal published from 1877 proved to be a huge success. Laura Aller not only had a flair for business, she understood exactly what people wanted to read. As editor-in-chief, she translated articles from the foreign press and added her own stories and poetry. After colour was added in 1895, sales increased dramatically and production was moved to larger premises on Vigerslev Allé in Valby. Aller Media, now based on Havneholmen in Copenhagen's South Harbour, is still run by the Aller family.
Biography
Born on 14 January 1849 in Copenhagen, Laura Christiane Bierring was the daughter of the herbalist Lauritz Jørgen Bierring (1816–1854) and Christine Clausen (1816–1971). Brought up in a modest Copenhagen home, on 20 October 1871 she married the lithographer Carl Julius Aller (1845–1926) who had become known for inventing a new photolithographic process facilitating the production of multiple copies of the same image.
Following their marriage, Laura Aller demonstrated her understanding of what people liked to read by publishing recipes in the Nordisk Mønster Tidende in 1874.
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This entry incorporates text from “Laura Aller” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.