LIV (nightclub)
nightclub in Miami Beach and Las Vegas
LIV is a nightclub with two locations in the United States, LIV Miami, located inside the Fontainebleau Miami Beach, and its sister club, LIV Las Vegas, located inside the Fontainebleau Las Vegas. First founded in 2008 in Miami Beach by David Grutman, the club attained its name from the Roman numerals for the number 54, named for the opening year of the Fontainebleau Miami Beach, as well as being a reference to Studio 54, which Grutman has compared the club to. LIV has become a celebrity hotspot with its hip hop programming "LIV on Sunday" in particular often being referenced in contemporary music and media.
LIV opened its Las Vegas location in 2023. Both locations are owned and operated by Grutman's Groot Hospitality, formerly known as MMG Nightlife. In 2019, 51% of Groot Hospitality was acquired by Live Nation Entertainment.
History
LIV originally opened as the main new addition of the Soffer family's billion dollar renovation of the Miami Beach Fontainebleau hotel. Its opening event in 2008 was a Victoria's Secret fashion show.
In 2012, LIV expanded to the Hard Rock Stadium, then known as the Sun Life Stadium, as the brand name for a level of club suites.
In 2013, 80% of LIV's then-parent organization, Miami Marketing Group (MMG), was acquired by Robert F. X. Sillerman.
“LIV (nightclub)” enters the record as nightclub in Miami Beach and Las Vegas. Crown Archives preserves that source wording while asking what nightclub, Miami and Beach can confirm, complicate or overturn.
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The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Aug 30, 2026. The linked authority identifier is Q135268274. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2008, 2023, 2019 and 2012.
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This entry incorporates text from “LIV (nightclub)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.