Loud (TV program)
2021 South Korean television series
Loud (Korean: 라우드; stylized in all caps) is a 2021 South Korean boy group survival reality show organized by JYP Entertainment and P Nation. It was a collaboration between Psy and J.Y. Park to form 2 boy groups: one under JYP Entertainment and another one under P Nation. The program involved 75 contestants from different countries with artistic talents competing for a spot in one of the 2 groups. The program premiered on June 5, 2021, and was broadcast every Saturday at 9 PM KST on SBS. During the finale on September 11, two groups were formed, with P Nation's group, TNX, later debuting in 2022, and JYP's group, KickFlip, debuting in January 2025.
Promotion and broadcast
Auditions for the program opened on November 2, 2020, and closed on January 31, 2021, aiming at boys born after 2000 regardless of nationality.
On April 26, 2021, the program was reported to premiere on June 5, 2021, on SBS.
On May 6, the profile photos for J.Y. Park and Psy were revealed along with the premiere time, which would be on June 5 at 9 PM KST. On the same day, the first contestant, Daniel Jikal, was revealed through a teaser clip.
On May 20, the other 74 contestants were revealed through teaser clips, including former 1the9 member, Lee Seung-hwan, and Mason Moon's brother, Maden Moon.
On May 27, 2 contestants, Ham Mo-hyeob and Riku, left the program early due to their decision to withdraw from the program. As a result, the program would start with 73 contestants instead of the original 75.
On July 24, Lee Seung-gi joined the program as Special Agent, a unique position whose task is to provide the remaining contestants with warmth, guidance, and support as they prepare for the finale.
The public source identifies “Loud (TV program)” as 2021 South Korean television series. This brief keeps that definition visible, then builds a research path around Loud, program and South.
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