Justason Market Intelligence
Canadian public opinion and research company
Justason Market Intelligence is a Canadian public opinion and research company founded in 2003 by Barb Justason. The firm is located in Vancouver, British Columbia, Canada.
Justason Market Intelligence polled regularly in the lead-up to the November 2011 municipal election. The firm accurately predicted that incumbent Mayor Gregor Robertson would be returned to office. In the race between Mayor Gregor Robertson and challenger, Suzanne Anton, the firm's prediction was validated by election results.
Specializations
Civic affairs
Justason Market Intelligence may be best known for its work in civic issues, including municipal politics and quality of life evaluations.
Municipal politics
In September 2010, a little more than a year before the November 2011 municipal elections, Justason Market Intelligence released the first of a series of regular polls of City of Vancouver residents regarding the performance of the mayor and municipal party support.
Justason Market Intelligence was the first polling firm to identify Non-partisan Association (NPA) Councillor Suzanne Anton as a potential candidate for mayor. Several months prior to announcing her candidacy and about a year prior to the November 2011 municipal elections, a Vancouver Courier story quotes the poll's written analysis: "In a scenario where Suzanne Anton is the NPA candidate for mayor, support for the NPA increases to 38 per cent while support for Vision, with Gregor Robertson the incumbent mayoral candidate, falls to 41 per cent--creating a statistical dead heat." Suzanne Anton declared her candidacy in May 2011.
Quality of Life
In September 2010, the firm released the first of several polls examining quality of life in Vancouver.
“Justason Market Intelligence” enters the record as canadian public opinion and research company. Crown Archives preserves that source wording while asking what Justason, Market and Intelligence can confirm, complicate or overturn.
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Chronology, provenance and viewpoint should be read together before a broad social or political interpretation is accepted. The source revision retrieved here is dated Jul 27, 2025. The linked authority identifier is Q6316794. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2003, 2011 and 2010.
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