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Journal of Marketing Research

journal

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General referenceInterpretive dossier study · Crown Archives visual atlas
Record originEnglish Wikipedia
Text licenseCC BY-SA 4.0
Source revisionSep 19, 2026
Entity authorityQ1709858 ↗
Source-derived summary

Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber.

Awards

In 1996 the journal established the Paul E. Green Award in honor of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research.

The journal awards the William F. O'Dell Award for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.

Editorial summary

The public source identifies “Journal of Marketing Research” as journal. This brief keeps that definition visible, then builds a research path around Journal, Marketing and Research.

Editorial reviewA practical starting point whose main value is the path it opens into stronger specialist and primary sources. The current lead gives the account dated anchors—1964, 2020, 1996—that can be checked directly. The linked authority record independently contributes the date 1964-01-01. Its value is orientation rather than verdict, with Journal, Marketing and Research providing the first useful test.
Editorial analysis

Why this record matters

A short description can identify a subject without explaining its stakes. For “Journal of Marketing Research”, the useful work is to connect “journal” to the records capable of establishing context and consequence.

Evidence profile

Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Sep 19, 2026. The linked authority identifier is Q1709858. 6 of 6 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1964, 2020 and 1996.

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  2. Expand the search: follow Journal of Marketing Research primary sources, Journal of Marketing Research archive and Journal research across catalogues and specialist indexes.
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Source & attribution

This entry incorporates text from “Journal of Marketing Research” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.