Jackson State–Southern football rivalry
American college football rivalry

The Jackson State–Southern football rivalry, often informally called the BoomBox Classic, is a college football rivalry between the Tigers of Jackson State University (JSU) and the Jaguars of Southern University (SU). An annual conference game between two historically black universities in the Southwestern Athletic Conference (SWAC), its location usually rotates between JSU's Mississippi Veterans Memorial Stadium in Jackson, Mississippi and SU's A. W. Mumford Stadium in Baton Rouge, Louisiana, but it has also been held at larger venues to accommodate the large crowds that the game draws. As of 2026, the series is tied 37–37.
Background
The teams first met on November 30, 1929, a 98–0 win by Southern. After that game, the series was not resumed again until 1958, when Jackson State joined the SWAC. Since then, the conference rivals have played each other every year—and twice in 1999 and 2013, when Southern defeated Jackson State in SWAC championship games. In fact, both schools are among the most successful SWAC members. Through 2024, Jackson State and Southern each won 19 SWAC football titles, tied for second-most.
Past venues and atmosphere
Both JSU and SU are known to have finished among the top ten NCAA Division I Football Championship Subdivision schools in past annual home attendance figures. Due to the game's substantial crowds, it has sometimes been played at alternative venues to accommodate the numbers. In 1961 it was played in Mobile, Alabama as part of the second annual "Claver Classic." It was played in Baton Rouge's Memorial Stadium in 1978, since it could hold upwards of 25,000 fans, while Southern's stadium could only hold 13,000 at the time.
The public source identifies “Jackson State–Southern football rivalry” as american college football rivalry. This brief keeps that definition visible, then builds a research path around Jackson, State and Southern.
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This entry incorporates text from “Jackson State–Southern football rivalry” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.