Irn-Bru
Scottish carbonated soft drink
Irn-Bru ( "iron brew", Scots: [ˌəirənˈbruː]) is a Scottish carbonated soft drink, often described as "Scotland's other national drink" after Scotch whisky. Introduced in 1901, the drink is produced in Westfield, Cumbernauld, North Lanarkshire, by A.G. Barr of Glasgow. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland. The brand also has its own tartan. It has been the top-selling soft drink in Scotland for over a century, competing directly with global brands such as Coca-Cola.
The flavour of Irn-Bru is known to be difficult to describe, a fact that has even been used in the manufacturers' advertising. Public surveys have turned up words such as tutti frutti, bubble gum, cream soda, and even an undertone of iron or rust that has been referred to as 'girders'.
Originally selling it as Iron Brew, the drink's makers, A.G. Barr, were forced to change the name of the drink in 1946 following a change in the law that stipulated that the marketing of products be "literally true". As the drink did not contain much iron, nor was it brewed, the passage of this legislation led the company to change the product's name to the presently used Irn-Bru. Irn-Bru has long been the most popularly consumed soft drink in Scotland, consistently beating rivals such as Coca-Cola, Pepsi and Fanta, and reportedly sells 20 cans every second throughout Scotland.
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This entry incorporates text from “Irn-Bru” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.