ICI Paris XL
Belgian multinational perfume shop chain
ICI PARIS XL is a beauty chain founded in the late 1960s in Belgium. The name ICI PARIS XL means 'This is Paris' -- which happens to be the same slogan that the Paris Saint-Germain football club uses -- and was derived from the train trips that were undertaken by the founders on their way to buy perfume from Paris. The XL refers to the location of the company's first store, which was located in Ixelles (pronounced XL), a neighbourhood of Brussels.
The Company was acquired by the Kruidvat Group in 1996, which then in-turn became part of the A.S. Watson Group in 2002.
After the acquisition by the A.S. Watson Group, the company grew rapidly through opening new stores, enlarging, refurbishing and relocating existing outlets. The company has 230 outlets in Belgium, the Netherlands and Luxembourg.
The public source identifies “ICI Paris XL” as belgian multinational perfume shop chain. This brief keeps that definition visible, then builds a research path around Paris, Belgian and multinational.
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The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Jun 15, 2026. The linked authority identifier is Q769749. 1 of 4 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1996 and 2002.
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This entry incorporates text from “ICI Paris XL” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.