Hyein Seo
South Korean fashion brand
Hyein Seo, stylized in all caps, is a South Korean fashion brand. Originally founded in 2014 with an emphasis on womenswear and streetwear, Hyein Seo has since explored more classical, handmade styles, as well as developed its menswear side.
The brand has been worn by the likes of NewJeans, Rihanna, Grimes, Kendrick Lamar, and many other celebrities in both the west and the east, while also spotlighted by publications like Tatler and Prestige. Vogue and Elle named it a Korean fashion brand to know.
History
In 2013, South Korean designer Hyein Seo and Jinho Lee (the soon-to-be CEO of Hyein Seo) were studying together at the Royal Academy of Fine Arts in Antwerp, Belgium. There, Seo was inspired by Raf Simons and Maison Margiela, as well as Dario Argento and "punk and skate culture." Her thesis collection (for her master's degree in fashion design) was then selected for the VFiles Made Fashion show during New York Fashion Week in 2014. She also earned the Best Designer Award in the British Fashion Council's Emerging Talents category in the same year, as well as had her clothing worn by Rihanna, CL, G-Dragon have been seen wearing it.
Following her successes, Seo established the Hyein Seo line, with Lee as CEO, after which they regularly traveled back and forth between Belgium and South Korea in the brand's early days before settling down in the latter permanently in 2018. Their very first space was in Gangnam, which is where they have continued to operate a studio and physical shop.
Over time, Hyein Seo's aesthetics changed from "street couture" to more handmade, timeless pieces that will last in one's wardrobe regardless of wear or trend cycles.
The public source identifies “Hyein Seo” as south Korean fashion brand. This brief keeps that definition visible, then builds a research path around Hyein, South and Korean.
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Vocabulary and entity names are the principal evidence signals here, because they determine the precision of every later search. The source revision retrieved here is dated Mar 22, 2026. The linked authority identifier is Q137378479. None of the 0 selected statements returned an explicit reference. The first chronological checks are 2014, 2013 and 2018.
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This entry incorporates text from “Hyein Seo” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.