Wallace (fast food chain)
fast food chain in China
Fujian Wallace Food Co., Ltd. (Chinese: 福建省华莱士食品股份有限公司), doing business as Wallace (simplified Chinese: 华莱士; traditional Chinese: 華萊士; pinyin: Huáláishì), previously as CNHLS, is a fast food chain in China. Its head office is in Taijiang District, Fuzhou, Fujian.
CNHLS's sales reached $407 million USD in 2010, an increase of 416% over its 2007 total. In 2012, the company had about 3,000 restaurants, and this number grew to about 4,000 in 2013. The restaurant was No. 2 in the China Daily list of the "Top 10 fast-food chains in China".
History
In January 2001, Hua Huaiyu and Hua Huaiqing, originally from Wenzhou, opened the first Wallace fast-food restaurant in Fuzhou, near Fuzhou Normal University. Initially, they mimicked the menu and prices of Western giants KFC and McDonald's, but customers preferred the original establishments. The brothers then launched a "Special 1-2-3 Price" promotion (1 yuan for a Coke, 2 yuan for chicken thighs, and 3 yuan for a hamburger), which doubled their sales.
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This entry incorporates text from “Wallace (fast food chain)” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.