Herbert Schmertz
American public relations executive
Herbert Schmertz (March 22, 1930 – January 17, 2018) was a vice president of public affairs for the Mobil Corporation whose advocacy of sponsoring programs on PBS significantly influenced the relationship between PBS and major corporations.
Early life
Schmertz was born in Yonkers, New York, on March 22, 1930, and grew up in New Rochelle, New York, with his brother, Eric. He received a Bachelor of Arts from Union College in 1952 and a Bachelor of Laws from Columbia University in 1955. For two years, from 1955 to 1957, he worked for the United States Army's intelligence efforts in Washington, D.C. Schmertz further received a Doctor of Law degree from Union in 1977.
Career
Schmertz was first employed by Mobil as "manager of the corporate labor relations department" in 1966. He was later promoted to "manager of corporate planning coordination" in 1968, then to "vice president for public affairs" in 1969 and "president of Mobil Shipping and Transportation Co." in 1973, before choosing to return to his previous vice president position in 1974. He first joined the Mobil company board after his promotion in 1969 and was also elected to the Mobile Oil company board in 1976.
From the initial joining of Mobil in 1966 to his leaving of the company in 1988, Schmertz oversaw a number of advertisements placed into the Op-Ed section of The New York Times, beginning in 1970. These were used to explain Mobil's position on issues concerning the United States and the company, along with criticism of Mobil's opponents.
In 1970, Stan Calderwood of WGBH-TV approached Mobil to see if the company was interested in funding a production of The Forsyte Saga on PBS. Schmertz supported the idea, as it would allow Mobil to buy 39 hours of television on PBS for a far cheaper price than it would otherwise cost.
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