Helmholtz–Kohlrausch effect
perceptual phenomenon

The Helmholtz–Kohlrausch effect (named after Hermann von Helmholtz and V. A. Kohlrausch) is a perceptual phenomenon wherein the intense saturation of spectral hue is perceived as part of the color's luminance. This brightness increase by saturation, which grows stronger as saturation increases, is chromatic luminance, since achromatic (white) luminance is the standard of comparison. It appears in both self-luminous and surface colors, although it is most pronounced in spectral (monochromatic) colors.
Lightness
Even when they have the same luminance, colored lights seem brighter to human observers than white light does. Though the mechanical details of brightness perception varies between individuals, when the colors are more saturated, they are generally perceived as brighter than less saturated colors of the same luminance. The mechanical details of brightness perception varies between individuals. For example, observers with red-green colorblindness cannot distinguish the differences between the lightness of the colors, and certain colors do not have significant effect. Two colors that do not have as great of an Helmholtz–Kohlrausch effect as the others are green and yellow. However; any hue of colored lights are perceived as being brighter than white light that has the same luminance.
The Helmholtz–Kohlrausch effect is affected by the viewing environment.
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