Hell Pizza
New Zealand Based Pizza Restaurant Chain
Hell Pizza is a New Zealand–based pizza chain. It was established in Wellington in 1996 and has since expanded around New Zealand.
Franchises have also operated at various times in the United Kingdom, Ireland, Canada, South Korea, India and Queensland, Australia.
History
Hell Pizza was founded by Callum Davies in 1996 as a pizza shop in Kelburn, Wellington, next to Victoria University of Wellington.. He was joined by Stu McMullin and Warren Powell in 1999. Davies was inspired by the quirky imaging of The Fish, a radio station in Taupō, to give his restaurant more personality. The second store was opened in Hataitai, Wellington. By then, it was also one of the first fast food stores to allow online ordering.
The founders sold the New Zealand master franchise rights to Tasman Pacific Foods (the New Zealand master franchisee for Burger King) for $15 million in 2006. They purchased the rights back in 2009.
This brief starts where responsible research should: with the source description of “Hell Pizza” as new Zealand Based Pizza Restaurant Chain. Everything that follows is an evidence route, not borrowed authority.
Why this record matters
The subject matters to the general reference register because the source frames it as new Zealand Based Pizza Restaurant Chain. Its deeper value depends on whether names, dates, institutions and citations support that framing.
The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Jun 15, 2026. The linked authority identifier is Q1602607. 2 of 2 selected statements include explicit references; 1 carry qualifiers and 0 use preferred rank. The first chronological checks are 1996, 1999, 2006 and 2009.
Overview language is designed for orientation and should not be treated as a substitute for the evidence cited beneath it. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
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This entry incorporates text from “Hell Pizza” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.