Bro culture
subculture

Bro culture is a North American subculture of young people (originally young men, hence "brother culture") who spend time partying with others like themselves. Although the original image of the bro lifestyle is associated with sports apparel and fraternities, it lacks a consistent definition. Most aspects vary regionally, such as in California, where it overlaps with surf culture. It often refers to a culture of machismo but sometimes also a darker hypermasculinity, including binge drinking, sexism, and rape culture. Oxford Dictionaries have noted that bros frequently self-identify with neologisms containing the word "bro" as a prefix or suffix.
Etymology and history
The term bro originated as an abbreviated form of brother. According to the Oxford English Dictionary, it is first attested in A Treatise on Charitie (published 1533), written by humanist scholar Thomas Lupset. It began to assume non-familial connotations in the 20th century. In this evolution, it was first used to refer to another man, such as a "guy" or "fellow". In these ways, it was semantically similar to the use of "brother".
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This entry incorporates text from “Bro culture” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.