Greg Sams
American writer
Gregory Sams (born 1948 in Los Angeles, California) is a UK-based, American-born, fractal artist, author and publisher.
Life and works
Greg has been a wheelchair user since falling from a tree whilst a freshman at the University of California, Berkeley.
Greg moved to London and, aged 19, then subsequently opened SEED, a macrobiotic restaurant in Paddington with his brother Craig Sams in 1968.
SEED Restaurant soon became popular with the 1960s London psychedelic scene, and was frequented by John Lennon among others, who drew a cartoon about his experiences at SEED.
The Sams brothers opened a specialised macrobiotic foodshop, Ceres Grain, the following year. To spread the word about Ceres and SEED, Greg published three editions of a specialised magazine called 'Harmony'. During the 1970s, Greg, his brother Craig and their father Ken edited and published a magazine called 'Seed, the Journal of Organic Living' over a seven-year period.
In 1970 Greg and Craig set up Harmony Foods, which eventually became known as Whole Earth Foods.
In 1982, Greg invented the first commercially produced veggie burger, which he christened VegeBurger and went on to become a worldwide success after the word “veggie” started entering the lexicon in the late 1970s.
In 1982, Greg left Whole Earth Foods with his brother who went on to become chairperson of the Soil Association, and develop Green & Blacks organic chocolate with his partner.
In 1990, Sams opened Strange Attractions in London, the only shop in the world dedicated to chaos theory.
The public source identifies “Greg Sams” as american writer. This brief keeps that definition visible, then builds a research path around Greg, Sams and American.
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The entry’s evidential value lies in the named roles, institutions and publications that can be tested against primary documentation. The source revision retrieved here is dated Jul 16, 2026. The linked authority identifier is Q5606213. VIAF identifies the subject as 75808365. The Library of Congress control number is nb98059877. 1 of 3 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1948, 1968, 1970 and 1982.
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This entry incorporates text from “Greg Sams” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.