Gossard
lingerie brand
Gossard is a Nottingham-based brand and manufacturer of women's undergarments and hosiery. Founded in the early 20th century in Chicago as H. W. Gossard Co., it expanded quickly, flourishing in the 1920s. As Associated Apparel Industries, Inc. it held a central position in its market in the 1930s. Amalgamated eventually succumbed to the poor economy in the United States during the Great Depression, but Gossard continued as a division of Courtaulds in Great Britain until it was announced on the Gossard website that " Gossard has officially ceased trading and entered liquidation effective 14th May 2026. We would like to thank our customers, partners, and employees for their support over the years".
History
Gossard was established as H. W. Gossard Co. in Chicago in 1901, per company history, after its founder Henry Williamson Gossard was inspired by a corset worn at a Paris performance by the actress Sarah Bernhardt. In this performance of the play L'Aiglon, she played the role of a boy, and wore a made to measure corset. H. W. Gossard decided to import the concept to America and market it.
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This entry incorporates text from “Gossard” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.