GoldieBlox
American toy company
GoldieBlox is an American toy company that markets interactive toys designed for girls. GoldieBlox, which pairs a construction kit with a storybook, launched in 2012 as a prototype on Kickstarter. Its Kickstarter campaign led to more than $1 million in pre-orders placed in the first month. It went on to sell in retailers including Toys "R" Us and Amazon. None of the original construction kits or storybooks are still sold, with the company shifting its focus to crafting kits for girls.
The company was founded by Debbie Sterling, a Stanford engineering graduate and entrepreneur. The company is based in Los Angeles, California.
History
While a student at Stanford, Sterling noticed that the percentage of women in engineering in the United States was only 11%. After research, Sterling found that girls begin to lose interest in math and science as young as age 8. After two years studying early child development, including girls and the gender marketing of toys, Sterling learned that girls excel in verbal skills, reading and writing.
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This entry incorporates text from “GoldieBlox” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.